What does it take to bring two credit unions together (one unionized, one not); achieve 100% membership approval (well beyond the required 66.6%); and launch the new organization while retaining 100% of staff and members?
A comprehensive communications plan that includes frequent and open two-way communications; a new name and brand that is enthusiastically and consistently supported; and a dedicated team to make it all happen!
“We can say with certainty that our amalgamation was a success thanks in large part to the efforts and counsel of EO. Not only did they provide us with excellent creative in the development of our new name and logo and supporting elements, their communications plan ensured that all stakeholders were not only aware of the amalgamation and what it would mean to them but voted overwhelmingly in support of the amalgamation. I would recommend working with EO without hesitation.”
President & CEO, Momentum Credit Union